The Influence of Culture in the World of Business

In a globalized economy the importance of intercultural competence is undeniable because culture manifests itself in thinking patterns, decision making processes, behavioral norms as well as beliefs and values. Without an understanding of how culture influences human behavior, misunderstandings are preprogrammed. That is why an understanding of culture has become indispensable in today‘s global economy.
The contributing authors of this volume are all acknowledged experts in the field of intercultural communication. They offer explanations as to how intercultural communication influences, directs, and determines many aspects of the world of business.