Bouda Vosough Ahmadi is Veterinarian and Animal Health Economist at the European Commission for the Control of Foot-and-Mouth Disease (EuFMD) of the Food and Agriculture Organization of the United Nations (FAO), Rome, Italy. Dominic Moran is Professor of Agricultural and Resource Economics at Global Academy of Agriculture and Food Security, University of Edinburgh, UK. Rick D'Eath is Reader in Animal Behaviour and Welfare at Scotland's Rural College (SRUC), Edinburgh, UK.