The Data Webhouse Toolkit. Building The Web-Enabled Data Warehouse (Broché)

Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's best-selling author, Ralph Kimball, introduces readers to the Data Webhouse-the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: • Tracking Website user actions • Determining whether a customer is about to switch to a competitor • Determining whether a particular Web ad is working • Capturing data points about customer behavior • Designing the Website to support Webhousing • Building clickstream datamarts • Designing the Webhouse user interface • Managing and scaling the Webhouse