Small Business Solutions E-Commerce (Broché)

Grow your online business. Grow your business on line. What are the keys to a winning e-commerce site ? If you're an entrepreneur launching a new venture, or you're expanding your brick-and-mortar business to the Web, this book can help you make the right decisions to compete-and prosper-in the digital marketplace. " Small business solutions for e-commerce " packs the expert guidance you need to build and run a small-business dot-com using Microsoft technologies and services. It's a business guide-not a technical reference-but you'll get conversant enough in the technology to be able to choose the right tools and vendors to support your initiatives. Discover how to : plan and build your site-organizing the structure, content, "front end" and "back end". Understand what kinds of operations require a database and transaction processing system. Know what questions to ask a Web developer before you hire one. Apply the online brand-building strategies that create a positive, customer-focused identity for your company, products, and services. Protect your Web content through trademarks, copyrights, and licensing. Get tips for building a "sticky" site that attracts traffic and keeps customers coming back. Budget and allocate resources for ongoing site maintenance. Understand why good customer service is even more critical on the Web-and learn the metrics for measuring your site's success.