Raja Parasuraman is Professor of Psychology at George Mason University, where he has longstanding research programs in human factors and cognitive neuroscience. Matt Rizzo is Professor of Neurology, Engineering, and Public Policy at the University of Iowa, where he directs the Division of Neuroergonontics and is a senior member of the Division of Behavioral Neurology and Cognitive Neuroscience. He is also a Development Executive and Science Advisor at a New York-based media company producing documentaries for major television venues.