International Perspectives on Business Communication - From Past Approaches to Future Trends

Europe, with its historical and cultural traditions, its economic challenges and its rich variety of languages, is involved in the globalization process. Globalization, however it is defined, gives rise to different issues in business communication which must be analyzed, described and, last but not least, integrated into academic teaching. This volume consists of 16 contributions on the topics Americanization and Globalization, Analyzing Professional Interaction, New Communication Technologies, Teaching Language through Business Content, Intercultural Teams and English and other Languages in Business.
These themes drew together scholars, educators and practitioners from around the world for the European Convention of the Association for Business Communication held in Dresden in 2001.