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Pervez N. Ghauri - International Marketing.
Pervez N. Ghauri - International Marketing. International Marketing 5th edition
Pervez N. Ghauri - International Marketing. International Marketing 5th edition

International Marketing (Broché)

5th edition

Edition en anglais

Pervez N. Ghauri

Philip Cateora

(Auteur)

  • McGraw-Hill

  • Paru le : 06/08/2021
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In its 5th edition "International Marketing" guides students to understand the importance of international marketing for companies of every size and how... > Lire la suite
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Résumé

In its 5th edition "International Marketing" guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.

Fiche technique

  • Date de parution : 06/08/2021
  • Editeur : McGraw-Hill
  • ISBN : 978-1-5268-4859-8
  • EAN : 9781526848598
  • Format : Grand Format
  • Présentation : Broché
  • Nb. de pages : 626 pages
  • Poids : 1.144 Kg
  • Dimensions : 19,7 cm × 26,6 cm × 3,2 cm

L'éditeur en parle

Key Features : A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect. International Marketing is available with McGraw Hill's Connect, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency.

À propos de l'auteur

Biographie de Pervez N. Ghauri

Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

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Pervez N. Ghauri - International Marketing.
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