Alain Bloch is currently a professor at the Conservatoire National des Arts et Métiers. He also teaches at HEC Paris, where he leads the major courses HEC Entrepreneurs. Author of works in the areas of marketing and entrepreneurship, he led with Anne Macquin, professor at HEC-CPA group, the edition of the Encyclopedia of the Sale and Distribution "(Economica, 2001). He directed with Delphine Manceau, professor at ESCP-Europe group, a collective work entitled "De l'Idée au Marché" (Vuibert, 2000).
In 2011, he also led with Sophie Morin-Delerm the French version of this book entitled "Innovation et Création d'Entreprise" (Eska Ed.). Sophie Morin Delerm is associate professor in Management Sciences. She teaches at the Conservatoire National des Arts et Métiers (CNAM-Paris) and is a member of the LIRSA-CNAM laboratory. Specialized in marketing and strategic marketing, she is very interested in predictive marketing tools when launching new products.
She is also an expert of sustainable development. As a teacher and researcher, she has authored numerous articles, chapters and books, and participates in seminars and conferences on these subjects. In 2011, she directed the French version of this book entitled "Innovation et Création d'Entreprise" (Eska Ed.).