Rick van Baaren is a Professor of Behavioural Change and Society at the Radboud University in Nijmegen. In addition to that, he is an owner of BCG, a research and consultancy firm that advises companies and institutions on influencing the behaviour of clients, citizens and customers. Marc Andrews is a visual strategist, designer and behavioural psychologist. He is a partner in the creative agency andrews : degen in Amsterdam and teaches social design workshops all over the world.
Matthijs van Leeuwen is a Lecturer in Social Influence and Compliance at the Radboud University in Nijmegen. He is co-founder of BCG and provides inspirational lectures on behavioural resistance and intrinsic motivation.