Business Research Methods (Broché)

Developed especially for business and management students, this best-selling textbook gives you a firm grounding in the core concepts, methods, and values involved in business research, and the issues it entails. Each chapter is filled with relevant examples and case studies, helping you to understand the theories and concepts discussed in the text. As you formulate your research question, collect and analyse data, and write up your project, the trusted and authoritative authors provide support and insight to help you succeed, while feedback from real-life students and supervisors helps you to learn from their experience and avoid common mistakes.
The fourth edition has been updated to include a new introductory chapter on the relevance and 'messiness' of studying research methods, and guidance on how to proceed if things don't go to plan. With up-to-date material on the latest trends in the use of technology in research and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.