Why do men desire alcohol - In quest of the alcohol motive

One of the problems which has been definitely set for psychologists to solve during the twentieth century is the cause of the almost universal desire for alcohol. It is a curious fact that in the thousands and hundreds of thousands of books, articles and writings of every description relating to the many phases of the alcohol problem, this simple and fundamental question - why do men desire alcohol? - has until recently never been carefully considered at all and even now has not been answered...