Uplifting Design: Transforming Business & Society Through Human-Centered Design

Dan Makoski shares lessons in leadership and innovation from the Chief Design Office. This book contains everything he wished he knew before becoming a Chief Design Officer, and is his gift to accelerate the growth of the next generation of executive design leaders. It distills 25 years of design practice spanning a decade of innovation in the heart of Silicon Valley for the likes of Google and Microsoft, a decade leading design in some of the world's largest companies such as Walmart, Lloyds Bank, and UnitedHealth Group, and 5 years in the creative and fast-paced world of design agencies.
Uplifting Design is intended for any leader who wants to take the next step to bring greater levels of empathy, creativity and purpose into their team or organization. It is not only about helping organizations get better at design, but also about designing things that make the world better. The book begins with beliefs and ends with tactics, and contains a dozen principles of great design, case studies, design methods and stories about how design can be so much more than superficial decoration.
Readers will leave feeling inspired, uplifted, and filled with renewed energy and practical tools to bring a deeper sense of purpose and meaning to their work. Design helps organizations understand the lives and needs of the people they serve, which will in turn generate completely new paths for innovating from a human perspective.