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The Way Of The Guerrilla - Achieving Success and Balance as an Entrepreneur in the 21st Century

Edition en anglais

  • Harper Business

  • Paru le : 21/10/1998
In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes... > Lire la suite
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In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility.
By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

Fiche technique

  • Date de parution : 21/10/1998
  • Editeur : Harper Business
  • ISBN : 0-547-34682-4
  • EAN : 9780547346823
  • Format : ePub
  • Nb. de pages : 246 pages
  • Caractéristiques du format ePub
    • Pages : 246
    • Protection num. : Contenu protégé

À propos de l'auteur

Biographie de Jay Conrad Levinson

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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