The Truth About Selling

The marketing guide is the must-have resource for small business owners and entrepreneurs looking to reach their ultimate potential. In The Truth About Selling, John Thalheimer teaches readers how to influence others to invest in their ideas, products, or services.  Based on his struggles as a small business owner and years learning from QVC's on-air guests to maximize sales, the book helps small business owners and entrepreneurs take action to improve sales. "No matter how good your product or service is, your customers will not magically beat a path to your door, " John states.
 "Most entrepreneurs, small business owners, and organizational leaders are intelligent, talented, hard-working, and passionate about their business.  Still, their businesses fail because they don't know how to sell.  In my book, I share the lessons I've learned and how each one of us can be better at sales.  By following the basic principles of influence, focusing on your customers, and creating connections, and delivering the goods, people will beat a path to your door." Those who have been lucky enough to read this dynamic book are already raving about its lessons and messaging: "If your product or idea is worth selling, then it is worth marketing well!" says one reader.  "I would encourage any person who has a product to sell to get a copy of this book." In this book, the secrets to selling your ideas, products, or services are revealed, " states another.  "These tools are good for newly published authors, who may not be aware of some of the marketing tools available.  But it is not only for authors but also for entrepreneurs of every kind." This book is well written! The fable captured my attention and interest immediately! The following section discussing strategy was comprehensive and informative.
The book provides a guide to help one think about selling differently. It teaches how to apply the principles to one's unique situation. I recommend this one!