The Storytelling Entrepreneur

Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre. It includes how to find the right stories and when to use them; creating a Sacred Bundle of your organisation's history, values and magical moments; the six stories you should learn by heart and how to use stories at every stage of the entrepreneurial journey. The Storytelling Entrepreneur offers you a new path to business success, through deeper and better communication with the people who matter most: your investors, customers and employees. Addey has created the essential guide to storytelling for entrepreneurs.
Sue Hollingsworth MBA, Director of the Centre for Biographical StorytellingAn accessible, intelligent and interesting read. The Balance Collective