Launched in the fall of 2008 out of Gwyneth Paltrow's kitchen, goop was originally conceived as a weekly e-mail newsletter, and has since grown into a fully shoppable, lifestyle brand and indispensable online resource for the very best experiences, recipes, products, and advice. Lead by Paltrow, goop has evolved to include a collective of editors who produce daily content and collaborate with experts to curate a curious, unbiased, open-minded, and service-centric approach to mindful living.
Gwyneth Paltrow is an Oscar winner and author of the New York Times bestselling cookbooks It's All Easy, My Father's Daughter and It's All Good.
She is founder of Goop, a lifestyle brand and website that covers food, fashion, fitness and travel. Paltrow is a mother, businesswoman and actress, who lives in Los Angeles.