The Luxury Empire - Accelerations and disruptions

Name: The Luxury Empire
Price: 24.99 EUR
Author: Yves Hanania
ISBN: 9782100850198

Yves Hanania, Isabelle Musnik, Philippe Gaillochet

Dunod
Paru le : 26/10/2022

The Covid crisis forcibly pushed forward the transformations within the luxury sector that began before the pandemic. For instance, how is the luxury... > Lire la suite

24,99 €

E-book - ePub

Vérifier la compatibilité avec vos supports

The Covid crisis forcibly pushed forward the transformations within the luxury sector that began before the pandemic. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and distribution, the widespread digitalization, the growing importance of sustainable development and the circular economy, the explosive entry of gaming, the irruption of the metaverse and NFTs, among many others? How has this sector been able to bounce back? Has the global supremacy of leading luxury companies been confirmed, or are new players emerging and creating fresh competition?Highly documented with numerous testimonials from key players in the sector, this book is an immersion into the fascinating world of luxury.
Essential for understanding what is at stake in this key sector of the world's economy, it gives an account of the emergence of a "new normal" generating new demands, rules and standards.

Fiche technique

Résumé
Fiche technique
Auteurs

Date de parution : 26/10/2022
Editeur : Dunod
Collection : hors collection
ISBN : 978-2-10-085019-8
EAN : 9782100850198
Format : ePub
Nb. de pages : 304 pages

Caractéristiques du format ePub
- Pages : 304
- Taille : 481 Ko
- Protection num. : Contenu protégé
- Imprimable : 1 copie autorisée
- Copier coller : Non Autorisé

À propos des auteurs

Résumé
Fiche technique
Auteurs

Fondateur du cabinet de conseil Lighthouse, spécialisé en stratégie et développement de marque, il travaille avec de nombreuses marques du luxe et de mode. Titulaire d'un MBA de la Kellogg School of Management (université de Northwestern), où il a enseigné en 2021 le marketing du luxe, il intervient dans plusieurs MBA à travers le monde, dont à l'Indian School of Business et à l'ESSEC-IMHI. Founder of Lighthouse, a consulting firm specialising in brand strategy and development, he collaborates with global luxury and fashion brands.
He holds an MBA from Kellogg Business School at Northwestern University in Chicago where he taught luxury marketing. He currently teaches at the Indian School of Business and at the Essec-IMHI. Fondatrice et directrice de la revue trimestrielle INfluencia et de sa newsletter quotidienne, elle a été rédactrice en chef du Guide de Luxe et éditrice du magazine CB News, pour lequel elle dirigeait les numéros « Spécial Luxe ».
Founder and director of the quarterly magazine INfluencia and its daily newsletter. She is both a former editor-in-chief of Guide de Luxe and editor of CB News magazine where she oversaw Special Luxury issues. Cofondateur d'Ipesup, cofondateur et directeur du MBA Institute, il a été conseiller scientifique et directeur informatique à l'Assemblée nationale. Il est aujourd'hui conseil en entreprise.
Co-founder of IPESUP, co-founder and director of the MBA Institute, scientific adviser and former IT director at the Assemblée nationale, Philippe Gaillochet now works as a business consultant.