The Handbook of Slogans - The world's most popular slogans and the stories behind them

Every Little Helps... Just Do It... Life's GoodThe ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2, 500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.