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The A-Z of Visual Ideas - How to Solve any Creative Brief

Edition en anglais

  • Laurence King Publishing

  • Paru le : 09/10/2011
The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where... > Lire la suite
3,99 €
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The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity. Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point.
Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

Fiche technique

  • Caractéristiques du format ePub
    • Protection num. : Contenu protégé

À propos de l'auteur

Biographie de John Ingledew

John Ingledew is the author of The A-Z of Visual Ideas (Laurence King, 2011). He has taught and written about design, photography and creative thinking for 20 years. He has worked at universities in Europe, America and Japan and recently helped set up an art school in northern China.

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