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Switch - How to Change Things When Change is Hard

Edition en anglais

  • Cornerstone Digital

  • Paru le : 31/10/2011
'A fantastic book.' WIRED'Witty and instructive.' WALL STREET JOURNAL'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS'A... > Lire la suite
9,49 €
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    • Penguin Books - 01/03/2011
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'A fantastic book.' WIRED'Witty and instructive.' WALL STREET JOURNAL'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS'A must-read.' FORBES______________________________________________We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book.
They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Fiche technique

  • Date de parution : 31/10/2011
  • Editeur : Cornerstone Digital
  • ISBN : 978-1-4481-0821-3
  • EAN : 9781448108213
  • Format : ePub
  • Caractéristiques du format ePub
    • Protection num. : Contenu protégé

À propos des auteurs

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath is a professor at Stanford Graduate School of Business.
Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Chip Heath et Dan Heath - Switch - How to Change Things When Change is Hard.
Switch. How to Change Things When Change is...
Chip Heath, ...
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