Sustainable Marketing: Responsible Practices for the Future of Marketing - Marketing 360°: The Power of Modern Marketing

Discover the Ultimate Guide to Sustainable Marketing and Corporate Social Responsibility!If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.
Unveil the Fundamentals of Sustainable MarketingExplore the intrinsic relationship between sustainable marketing and corporate social responsibility, addressing the environmental and social challenges of the contemporary world. Learn how companies can incorporate sustainability into their marketing strategies, reaping significant benefits in terms of reputation, customer engagement, and competitive advantage.
Innovative Strategies and Inspiring ExamplesWith chapters dedicated to green and eco-efficient marketing, the author presents innovative strategies for developing and marketing environmentally friendly products, reducing the environmental impact of business operations. Examples of pioneering companies illustrate how these approaches can be successfully implemented. Corporate Social Responsibility and Cause MarketingDiscover how to support social and community causes aligned with your company's values through corporate social responsibility practices and cause marketing.
This book shows how these practices can strengthen the relationship with customers and the community, while contributing to a fairer and more sustainable world. An Indispensable ToolThis book is an indispensable tool for anyone who wants to integrate sustainability into their marketing strategies, promoting a more responsible and sustainable future. Transform your marketing practices and make a difference in the corporate world and beyond!