Summary: The 22 immutable laws of marketing - Al Ries and Jack Trout - Violate Them At Your Own Risk

Complete summary of Al Ries and Jack Trout's book: "The 22 Immuable Laws of Marketing" The review of the ideas in Al Ries and Jack Trout's book: "The 22 Immuable Laws of Marketing" shows that there is often an assumption that marketing is a field that anyone can succeed in, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession and it highlights the 22 laws of marketing, and why if you break them you will be doomed to failure.
  Added-value of this summary:  . Save time . Understand the key concepts  . Expand your business knowledge To learn more, read "The 22 Immuable Laws of Marketing" and discover the convincing marketing manifesto that's fascinating reading for all in the field.