Summary: Strategy Maps - Review and Analysis of Kaplan and Norton's Book

The must-read summary of Robert S. Kaplan and David P. Norton's book: "Strategy Maps: Converting Intangible Assets into Tangible Outcomes". This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "Strategy Maps" shows that many businesses share the same problem: they have intangible assets that cannot be measured and counted as market value. In their book, the authors give specific guidelines on how to build an accurate strategy map in order to measure these invisible assets.
By following their advice, you will be able to align all of your assets and create a coherent strategy. Added-value of this summary:. Save time. Understand key concepts. Expand your business knowledgeTo learn more, read "Strategy Maps" and find out how you can create a comprehensive strategy map and become an industry leader.