Summary of Jesse Horwitz's Selling Naked

"Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month. #2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches.
But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products. #3 Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store. #4 The hidden downside of selling direct is that it is extremely difficult to make a profit.
Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit."