Summary: Changing the Channel - Michael Masterson and Maryellen Tribby

This work offers a summary of the book "CHANGING THE CHANNEL: 12 Easy Ways to Make Millions For Your Business" by Michael Masterson and Maryellen Tribby. Michael Masterson is an entrepreneur who has developed a number of successful companies over a forty-five year business career. He is currently a consultant to Agora Inc, a $300 million information publisher which owns EarlytoRise.com, a daily e-zine.
Maryellen Tribby is CEO and Publisher of Early to Rise. She has more than twenty years experience in publishing and business. In "the good old days", if you were good enough at one type of marketing, you could do fine. The arrival of the Internet has changed that dynamic. Today, it's necessary that you use multiple channels to attract prospective customers. In Changing the Channel, the authors present the twelve marketing channels which are important today.
According to Masterson and Tribby, the question today is not really whether to be a multi-channel marketer. That's something of a no-brainer. The real key to success is figuring out which channels to select and then finding ways to integrate those channels together so you multiply both sales and profits. Changing the Channel is a brilliant and easy-to-read guide which offers valuable marketing strategies to survive in today's economy.