Summary: Business Stripped Bare - Richard Branson

This work offers a summary of the book "BUSINESS STRIPPED BARE: Adventures of a Global Entrepreneur" by Richard Branson. Richard Brandon is one of the world's most recognized business personalities. He is the founder and chairman of the Virgin Group which operates more than 300 companies in 30+ countries. In Business Stripped Bare, Branson explains that the whole object of being in business is to create new things, make them and sell them.
The essence of any business is creativity. There is no reverse gear in commerce - if you have a problem, you have to invent a solution rather than trying to uninvent what is already there. Furthermore, Richard Branson presents seven elements that need to be in place to really make the right things happen. Your success or failure then flows from the ethics you enshrine and your ability to put those ethics into action.
In business, ethics are everything. If you can create a company you're proud of, which does things you feel good about and which genuinely takes a step towards making the world a better place, then you've achieved something very worthwhile. Business Stripped Bare is a very interesting book written by one of the most successful persons on earth.