?????? ????? - ???????? ?? ???????, ????? ?'??? ??????, ???? ????????? ??????? ????????, ????????? ? ??????????? ??? ?????? ?? ?????????????. ???? ?????? ?? TED Talk 2009 ???? ???? ?????? ?? ????????? ?????????? ? ???? ?????????? ????? ??????? ????????? (????? 50 ???). ? 2017 ???? ??'? ??????? ?????? ??????? ?? ?'?????? ??????????? ??????? ?? YouTube.