Sales and Distribution for Sustainable Entrepreneurs

Name: Sales and Distribution for Sustainable Entrepreneurs
Price: 2.99 EUR
Author: Alan S. Gutterman
ISBN: 9798223227519

Edition en anglais

Alan S. Gutterman

Draft2Digital
Paru le : 08/10/2023

Once the ideas for new products have been identified and vetted and the product development process is largely completed, the full attention of the company... > Lire la suite

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Once the ideas for new products have been identified and vetted and the product development process is largely completed, the full attention of the company should be focused on the activities directly related to promoting and selling the products and tending to the post-sale needs of customers with respect to service and support. In the initial stages of the company's development reliance is often placed on one or more of the members of the founding group with significant experience in sales and marketing and, in fact, many companies are established to meet a need in a specific market where the founders have worked in the past. As time goes by, and the company matures and expands, experienced professionals will be brought in as senior managers of the sales and marketing functions. While their activities are often complimentary, sales personnel focus on the creation and development of sales channels for the company's products and marketing personnel concentrate on promotional messages to be delivered to prospective customers. In addition, marketing is the engine for identifying customers, ascertaining customer needs and requirements, selecting the proper mix of new products and services to create customer satisfaction, establishing pricing strategies, and building and maintaining a unique company identity ("branding"). This book is guide to key sales and distribution activities for sustainable entrepreneurs including organization and operation of the sales function, establishing, and managing distribution arrangements, providing effective customer support and services, and establishing and executing marketing strategy.

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Date de parution : 08/10/2023
Editeur : Draft2Digital
ISBN : 8223227519
EAN : 9798223227519
Format : ePub

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Biographie de Alan S. Gutterman

This book was written by Alan S. Gutterman, whose prolific output of practical guidance and tools for legal and financial professionals, managers, entrepreneurs, and investors has made him one of the best-selling individual authors in the global legal publishing marketplace. Alan has authored or edited over 300 book-length works on entrepreneurship, business law and transactions, sustainability, impact investment, business and human rights and corporate social responsibility, civil and human rights of older persons, and international business for several publishers including Thomson Reuters, Practical Law, Kluwer, Aspatore, Oxford, Quorum, ABA Press, Aspen, Sweet & Maxwell, Euromoney, Business Expert Press, Harvard Business Publishing, CCH, and BNA. His cornerstone work, Business Transactions Solution, is an online-only product available and featured on Thomson Reuters' Westlaw, the world's largest legal content platform, which covers the entire lifecycle of a business. Alan has extensive experience as a partner and senior counsel with internationally recognized law firms counseling small and large business enterprises, and has also held senior management positions with several technology-based businesses including service as the chief legal officer of a leading international distributor of IT products headquartered in Silicon Valley and as the chief operating officer of an emerging broadband media company. He has been an adjunct faculty member at several colleges and universities, and he has also launched and oversees projects relating to promoting the civil and human rights of older persons and a human rights-based approach to entrepreneurship. He received his A.
B., M. B. A., and J. D. from the University of California at Berkeley, a D. B. A. from Golden Gate University, and a Ph. D. from the University of Cambridge, and he is also a Credentialed Professional Gerontologist (CPG). For more information about Alan and his activities, please contact him directly at alangutterman@gmail.com, follow him on LinkedIn (https://www.linkedin.com/in/alangutterman/), and visit his personal website at www.alangutterman.com to view a comprehensive listing of his works and subscribe to receive updates. Many of Alan's research papers and other publications are also available through SSRN and Google Scholar.