The Research Journal for Applied Management (RJAM) offers current results from practice-oriented research on various management topics in issue 1/2023.... > Lire la suite
The Research Journal for Applied Management (RJAM) offers current results from practice-oriented research on various management topics in issue 1/2023. The articles in this issue cover research topics in the areas of artificial intelligence, product optimization, consumer preferences, architectural branding and marketing research.