Joe is a former England professional basketball player, with over 10 years experience in fitness and health training and coaching. Joe founded the Fitness Boutique in 2005 and has trained a vast range of clients from competition-ready athletesto busy mums wanting to shed baby weight. Joe and the Fitness Boutique team are also retained by a number of celebrities, international royalty and several leading film production houses to ready film stars for major - and often demanding - roles.