Rebranding Jesus

In "Rebranding Jesus, " author Edy Zoo delves into the myriad interpretations of the iconic figure of Jesus Christ in today's multifaceted society. From championing social justice to inspiring personal growth, Jesus emerges as a symbol of progressivism, spirituality, and commercialism, embodying various roles that resonate with contemporary culture. Through meticulous research and insightful analysis, Zoo navigates through the diverse lenses through which Jesus is perceived - as a beacon of kindness and fairness, a mentor for self-discovery, a spiritual guide transcending religious boundaries, and even a commercial entity used for economic gain.
From street murals to political rhetoric, Jesus' influence permeates every aspect of modern life, showcasing the enduring relevance of his message. "Rebranding Jesus" invites readers to ponder the timeless nature of Jesus' teachings and their adaptability to the ever-changing needs of humanity. With compassion, mercy, and hope at its core, this book serves as a poignant reminder of the universal values that continue to shape our world.
Join Zoo on a thought-provoking journey that challenges perceptions and encourages a deeper understanding of one of history's most influential figures.