Qualitative Research Methods: Focus Groups, June 2024

The presentation on focus groups is for students, offering essential information (with references) on this qualitative research method. Key highlights of the e-book include: Definition: Explanation of what focus groups are and their purpose. Historical Background: Overview of the development and evolution of focus group research. Methodological Foundations: Key principles and methods used in conducting focus groups.
Use of Focus Groups: Insights into how focus groups are applied in various contexts. Challenges and Limitations: Discussion of potential issues and constraints in focus group research. Case Studies: Real-life examples illustrating the application of focus groups. Process and Observations: Detailed steps and observations for conducting and analyzing focus groups effectively.