Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller Full Frontal PR and 2011: Trendspotting. He hosts Taking Care of Business on TLC and is a commentator on CNNMoney.com. He lives in New York-and on tons of airplanes.
Mark Simmons has twenty years of marketing experience and has worked at the groundbreaking agency Crispin Porter + Bogusky.
He is now a full-time consultant and lives in Santa Monica, California.