Priming

Priming delves into the intriguing world of psychological priming, exploring how subtle cues can influence our thoughts, feelings, and behaviors in powerful yet often unnoticed ways. This book presents a comprehensive examination of the phenomenon, starting with its historical roots and theoretical foundations. It then dissects various types of priming-semantic, affective, and behavioral-revealing the complex mechanisms by which these processes shape our cognition and actions. Drawing on cutting-edge research in cognitive psychology, neuroscience, and social behavior, Priming illuminates the profound impact of this subtle influence on everything from personal interactions to consumer choices.
The book also tackles the controversies and challenges facing the field, including issues of replicability and methodological rigor, while providing a nuanced discussion on the ethical implications of using priming in real-world settings. Whether you're a psychology enthusiast, a researcher, or just curious about the hidden forces shaping human behavior, Priming offers a captivating look at how the smallest triggers can have the biggest effects.
Discover the science behind the invisible push that drives us, and explore the future directions of this fascinating area of study.