Pricing for Entrepreneurs: Strange Truths About Money in Business

Name: Pricing for Entrepreneurs: Strange Truths About Money in Business
Price: 2.99 EUR
Author: Marcia Yudkin
ISBN: 9781005692667

Edition en anglais

Marcia Yudkin

C. C. Chamberlane
Paru le : 23/09/2020

What to charge? What if I ask too much? What to do when clients don't pay up? For anyone running their own business, money issues come up again and again,... > Lire la suite

2,99 €

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What to charge? What if I ask too much? What to do when clients don't pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways."Pricing for Entrepreneurs: Strange Truths About Money in Business" presents unexpected discoveries, paradoxes and renegade advice about pricing from a marketer and business coach with nearly 40 years of observation and reflection.
Enjoy a lessening of your stress over money with unconventional principles based on research, experience and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point and much more. There are no pricing formulas in this ebook, only insights. Topics addressed include:· What people don't usually mean when they say, "I can't afford that"· Why you should shrug when people aggressively try to bargain with you· Surprising ways in which raising prices can boost sales· How to respond when others urge you to "charge what you deserve"· Should you care whether or not your prices are "fair"?· Why healthy personal boundaries are as essential as smart pricing if you want to make a decent livingAfter reading, you'll know how to have a zen, neutral attitude toward money in business, avoiding thinking traps and primed for prosperity.

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Date de parution : 23/09/2020
Editeur : C. C. Chamberlane
ISBN : 978-1-005-69266-7
EAN : 9781005692667
Format : ePub

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Biographie de Marcia Yudkin

Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients. Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.
Marcia's articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards. She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.
Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs. Marcia Yudkin holds three Ivy League degrees, including a Ph. D. in the humanities.