Merchandise for Authors

Creating your own book merchandise or book swag can bring in income and engage your readers as well as giving you the creative edge at literary events and festivals. In this book you'll find: 5 things merchandise should do for you 6 steps of new product development (NPD) How to think beyond bookmarks and coffee mugs Case studies and interviews with real authors Details of good suppliers to get you started.
'Brilliant and amazing ideas that can be implemented right now. We learned so much in such a short time. We walked away rubbing our hands together ready to jump in and change how we merchandise.' (Inkslingers' Den) Featured on Joanna Penn's The Creative Penn podcast.