Mastering Business Research: A Practical Guide to Scholars and Practitioners

"Mastering Business Research (Second Edition)" is an improved guide for researchers and business professionals. It offers a step-by-step approach to the research process, from core concepts to sharing findings and future research directions. This edition emphasizes practical applications, bridging the gap between theory and real-world business challenges. New features include: emerging research trends, improved examples and exercises, and revised content reflecting the latest developments in the field. Whether you're a business student embarking on your research journey or a seasoned professional seeking to refine your research skills, Mastering Business Research: A Practical Guide to Scholars and Practitioners (Second Edition) equips you with the necessary tools and insights to conduct impactful and relevant research that contributes meaningfully to the ever-evolving field of business