Marketing Strategies for Cultural Heritage Tourism in Jamaica

Heiitage Tourism is a huge and important segment of the Tourism Industry and it is growing fast.  Many communities, organization and groups have discovered how important it is to protect and manage their local heritage resources.  Resources reflect the distinctiveness of the people and events important to the lifestyle and history of a community,  These resources include buildings, neighbourhoods, districts, sites, landscapes and vistas, products, foods, events and more. This book aids in assisting the wider cross-section of the world although it is a case study of the Jamaican Tourism Industry.  The strategies and marketing sources can and will assist other businesses peered into calculatively.