??????? ?????? - ????? ??????????? ?? ???? ? ????????? ???????? ????????? ? ?????????, ??????????? ???????????????? ??????????? ?? ?????? ??????????????. ??? ???????????? ?????? ? ??????, ???????? ? ?????? ?????????????, ?? Microsoft, Disney, PwC, PepsiCo, MasterCard, IBM ????. ???? ???? ????? ????????????? ? ????? ????????, ?? Forbes, Inc., The Wall Street Journal, Fast Company ?? The Harvard Business Review.