Introduction: The Rise of Acer: A Comprehensive History

In the ever-evolving world of technology, Acer stands out as a testament to innovation, resilience, and global ambition. Founded in 1976 by Stan Shih and his team, originally as Multitech, the company embarked on a journey that would transform it from a small Taiwanese startup into a prominent global player in the tech industry. The decision to rebrand as Acer in 1987 marked the beginning of a new era, symbolizing the company's sharp focus on advancing technology and expanding its reach.
Acer's story is one of strategic growth and adaptation. From its early days, the company embraced challenges and opportunities alike, pioneering personal computing innovations and making significant strides in the global market. This book delves into the multifaceted history of Acer, exploring its expansions, innovations, and the dynamic changes that have shaped its trajectory. As we trace Acer's rise through various technological advancements and market shifts, we uncover a narrative of a company that has continually adapted to maintain its position at the forefront of the industry.