In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism - Advertising, #1

Name: In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
Price: 1.99 EUR
Author: Jerry Kirkpatrick
ISBN: 9781452452821

Edition en anglais

Jerry Kirkpatrick

Radical Poodle Press
Paru le : 13/08/2010

A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms... > Lire la suite

1,99 €

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A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.

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Date de parution : 13/08/2010
Editeur : Radical Poodle Press
Collection : Advertising
ISBN : 978-1-4524-5282-1
EAN : 9781452452821
Format : ePub

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Biographie de Jerry Kirkpatrick

Jerry Kirkpatrick is professor emeritus of international business and marketing at California State Polytechnic University, Pomona. Inspired in high school to think about fundamental ideas, Kirkpatrick majored in philosophy as an undergraduate before pursuing his advanced degrees. He now writes a monthly blog at jerrykirkpatrick.blogspot.com, discussing, among other topics, his special interests in epistemology and psychology.