How to Hear YES More Often : Harnessing the Power of Influence and Ethical Persuasion in Business

Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini's Principles of Persuasion to individuals and teams for over 20 years and is an active, capable and licenced Cialdini Certified Coach. Patrick has a business and sales background in various industries, including real estate, aviation, high-end retail, wholesale and health. He enjoys training sales teams to master and apply Ethical Persuasion theories and helping them realise the successes that were always theirs to have by engaging the science of human decision-making and Influence.
Patrick, who is based in Australia, developed a passion and unwavering conviction for the ethical approach to persuasion in 2000 after he discovered the science explained by Dr. Cialdini. He was a sales representative at the time. He was happy with his role but frustrated by the lack of growth and success relative to his efforts. Patrick's understanding and implementation of persuasion theory were guided by a coach who was training him to be a business consultant.
Using the principles, he quickly achieved significant success. From then on, using and teaching sales professionals about persuasion became a passion. As a valued Cialdini Certified Coach, he enjoys speaking and teaching on Ethical Persuasion and seeing his students progress from understanding to mastering Influence. One of Patrick's projects is to educate young adults about persuasion as an important life skill so they can benefit from it their entire lives, be better leaders and make the world a better place.
In his free time, Patrick enjoys riding his Harley, Scuba Diving and flying small aircraft. He is happily married and loves spending time with his daughter. Patrick van der Burght services the Australasian region and beyond. He is available for consultations, speaking, training, workshops and coaching. Through Patrick's other business, he is also an internationally featured and published authority on creating healthier homes and has assisted ordinary families, corporate high-flyers and royalty in this field.
Further InformationThe site www.completeinfluence.com has more information and tools. Feel free to book a 20-minute strategy call to determine your best way forward. You've climbed to the top, but does your voice echo your achievements?In a world where everyone's shouting, how do you ensure your voice doesn't just echo but leaves a mark?Leopold Ajami is the designer behind leaders' most powerful tool: their voice.
He's a Certified Public Speaking and Thought Leadership Coach, a Cialdini-Certified Coach, and a trainer in Ethical Persuasion. Leopold's mission is to transform leaders into ethical influencers by designing a voice that amplifies their worth. After a two-decade, multi-disciplinary career in creative advertising, strategy, design thinking, filmmaking, and even teaching practical Philosophy to innovators, this eclectic mix led Leopold to initiate the birth of the 'Ph.
C System'-a unique integration of Philosophy, Creativity, and Communication tailored to transform leaders into designers of decisions. Dr. Robert Cialdini's principles of persuasion not only improved the 'Ph. C System' but also transformed Leopold and his clients into passionate detectives of human nature and flourishing. Leopold is a 2x founder, and in 2019, he started the Novel Philosophy Academy to empower ambitious leaders to sharpen their thinking, amplify their influence, and build their brand as distinguished thought leaders.
With a client roster featuring top executives from renowned companies like Google, Apple, Meta, Booz Allen, and Russell Reynolds, Leopold's scientific approach is tested and proven. He focuses on training, consultancy, coaching, and designing transferrable and scalable frameworks. Imagine persuading your audience with such clarity, confidence, and creativity that they don't merely hear you but are moved by you.
That's the transformative experience Leopold offers. As an international speaker, Leopold has touched lives across the US, Europe, the Middle East, and Africa. A conference organizer dubbed him "The Netflix of The Stage" because of his innovative technique of structuring ideas and speeches into gripping stories that leave audiences yearning for more. Yet, Leopold's ultimate goal is to help you amplify your worth by designing an influential voice.
Contact Leopold Ajami for a complimentary 30-minute discovery call via Linkedin. Leopold is also available for podcasts, corporate training, and speaking engagements. John Doorbar, Cialdini Certified Coach in Ethical PersuasionJohn Doorbar is an international entrepreneur, trainer and author. He is British and focuses his attention on teaching in the unique area of Persuading with Ethical Influence.
John has written three training books. The first two are about excellent business communication skills; the third is entitled What Happy People Know. This book's premise is that we all have the potential to be genuinely happy no matter what is happening around us. We can learn this too. John has taught at 18 Fortune 500 companies as well as at the European Union in Strasbourg. He has travelled in 13 countries across Europe and in the USA.
He offers high-value Professional Speakers Training to executives who need to persuade audiences to change their behaviour. His work is based on 25 years of his own research, drawing together the best state-of-the-art scientifically proven insights. This research includes the works of Dr Robert Cialdini (the best-selling author of the book, Influence: Science and Practice) and Dr B. J. Fogg (Persuasive Technology and Tiny Habits).
John's philosophy of teaching is that his clients have within them the potential to become truly great speakers regardless of whether they are introverts or extroverts. His focus is on guiding his clients through a process, taking them from where they are now to where they want to be. In this process, his clients learn to trust their implicit skills so that they can speak naturally in front of an audience of any size.
John's vision is to help entrepreneurs and business executives so that they can support people both within and outside their company. For people who ask for John's support as a coach or mentor, it's important that they fulfil some important criteria, such as being:Optimistic: you see a future that is better than the present. Resourceful: especially around time and money. Personally responsible: accountable for your actions.
Confident in making decisions. Enjoyable to spend time with, and are willing to work hard and play hard. John loves helping people to become the very best that they can be. Please check his website at: www.johndoorbar.com. James Rose is one of the UK's most accomplished and experienced communication skills experts. As a member of the Cialdini Institute in the UK, he became one of the first people globally to qualify as a Certified Cialdini Coach.
He is a much sought-after trainer, speaker and business coach. James works across numerous industries, businesses and UK government departments, from front-line staff to C-suite business leaders. He uses research from behavioural science and human psychology, providing unique, practical and powerful ways to maximise the outcome of every business transaction, be that sales and acquisition, customer and client experience or project, staff or stakeholder management.
In his 25-year career, he has worked with clients as varied as HSBC, Volkswagen, Honda, KPMG, Capita, The Foreign and Commonwealth Office, House of Lords, Aviva Insurance and Chelsea Football Club, to name but a few. Of all the topics on which James trains, speaks and coaches, it continues to be the principles of Influence and Persuasion that learners feel inspired by. Why? Because influence is one of the most important skills needed to be successful in business.
but it's rarely, if ever, taught. In fact, recent research cited in Forbes magazine shows that negotiation and persuasion are two of the most sought-after skill requirements for over half of top-paying jobs. If you want to win more sales, retain more customers and clients, be heard, be respected, earn more, get that promotion and accomplish so much more, you have to be able to influence and persuade those around you.
Imagine if you knew you would achieve excellent results just by strategically choosing the right words at the right time. Imagine the power that would give you!On a personal note, James is a keen runner and cyclist. He has completed two London Marathons and cycled the length of Great Britain over 12 days (that's over 1000 miles). With these and other accomplishments, he has raised thousands of pounds for his chosen charity, the MS Society.
James is married, with two teenage children, and two dogs. Contact James at https://www.linkedin.com/in/james-rose-influence-for-success and www.cxpeople.co.uk Welsh-born Martin John is a Procurement expert, trainer and speaker, now living in the south of England. Across a 26-year career, he held senior management roles within Procurement and Supply Chain at leading global companies, such as Toyota Motor Manufacturing, Rexam Packaging and British American Tobacco.
His live online and in-person training courses see him impart his unique blend of technical expertise, focus on practical application, unparalleled engagement and strong sense of fun on his delegates. Aside from Procurement topics, Martin's specialties are negotiation and persuasion, and he considers these essential skills for life, not just work. Yet many people lack the confidence and knowledge to negotiate effectively and don't know how to hear "yes" more often through following scientifically proven influence techniques.
This is true for even some of the largest corporations with whom he works. He teaches Procurement and Sales teams the tools and techniques to negotiate consciously and competently, getting better deals and leaving less value on the negotiating table. As a Cialdini Certified Coach, Martin also teaches Dr Robert Cialdini's 7 Principles of Persuasion and crucially, how to practically apply them, helping others grow their influence to achieve greater business success.
Martin has five Procurement courses on the biggest business-learning platform in the world, LinkedIn Learning, plus courses on Udemy.com that have been taken by thousands of people all over the world. He's also delivered live training to companies across Europe, US, Australasia and the Middle East. He is a public speaker and has appeared on several podcasts, including co-hosting the "Demystifying Procurement" podcast, where he and his fellow co-hosts cut through the jargon to help junior Procurement practitioners thrive.
Martin is an avid reader of all things negotiation and the application of behavioural science, and is a frequent LinkedIn contributor on these topics, sharing what he's learned, sprinkled liberally with his sense of humor. He is married with 2 children, who, at the time of writing, stubbornly remain on the payroll. He loves keeping fit, horseracing, sailing, and he also plays the bass guitar (to a very mediocre standard). Mark is a seasoned professional with over 25 years of experience in Financial Markets, working for global banks in major cities worldwide.
His roles evolved from focusing on financial targets to managing and influencing people, leading him to train as an executive coach, where he discovered Dr. Robert Cialdini's seminal work, Influence. This was a turning point in his career and led to a degree in Psychology. This shift sparked his passion for helping others achieve their potential. In 2015, he started looking at how to help clients with their cybersecurity concerns.
This is where he honed the application of behavioural science research. Mark's company, Psybersafe, was born out of a need for effective cybersecurity training for employees. The company's success in helping people adapt their behaviours to be more cyber secure has led him to coach others to apply behavioural science techniques as well as Cialdini's principles of persuasion. Mark's experience is broad and relatable, having worked in large corporate organisations and small start-ups in very different cultures.
Trust is at the core of Mark's work. Psybersafe's largest client has just signed up for year 4, demonstrating their ability to build long-term, successful relationships. Most of their business comes from recommendations from their clients. Mark is driven by a desire to share what he has learned to help others be successful. He coaches those who are curious and eager to learn the skills to be more influential in their daily lives.
Mark has applied his behavioural science expertise with European Banks like BNP Paribas Fortis, manufacturers like Toyo Ink, as well as a number of start-ups in the UK, Asia, and Europe. He has been featured in a number of publications like Raconteur, HR Director, Startups, and many others. Mark holds a BSc in Economics and Finance, a BSc in Psychology from the Open University, UK, and a Master's degree from Thunderbird School of Global Management at ASU.
His work is not just about 'what' he does, but the 'why' behind it - a testament to his passion and commitment to positive change. Passionate about people and communications, curious from the cradle, endless learner and human optimist. Pilar is a Cialdini Certified Coach and specialist in the art of influence and persuasion. With ethics. With values. With scientific evidence. Business advisor in marketing, communication and strategy.
With more than 25 years of corporate experience in blue chip multinationals such as P&G, Heinz, LVMH, Apivita or ColArt, she has integrated 360º business vision, from production to customer service. She has also been recognized and valued as a good leader of multicultural teams. Last years, she has been working with small and medium companies in Spain, improving their market approach, leading their internationalization strategies and incorporating the digital tools into their processes.
Teacher and lecturer in marketing and communications. She works at the master & postgraduate programs of IESE Business School (regularly ranked amongst top 3 by Financial Times) and teaches in the Marketing Department of the Complutense University of Madrid. Keynote Speaker. Pilar teaches, delivers talks, masterclasses and key notes in both Spanish and English. Author of several books in Spanish "Marketing no es (solo) publicidad" (Marketing is not (just) advertising), "Influencia online" (Online Influence), this is her first collaboration in an English book It's the human element that needs more attention than ever in today's businesses.
When business leaders strive for growth and strategic renewal through the means of their people, Isto Felin is the injection of innovation and transformative power to make it happen. Isto's unique blend of academic inquisition, practical experience, and innovative thinking make him a sought-after international consultant, coach, and speaker in the business world. In 2023, as the renowned behavioural scientist Dr.
Robert Cialdini set up the Cialdini Institute for Ethical Influence, Isto became a Cialdini Certified Coach, solidifying his position as a leading expert in ethical influence. With a background in top-tier management consulting at firms like Deloitte, Isto honed his expertise in growth strategies, innovation, and performance improvement. Today, he serves as a Strategic Renewal Consultant for Hanken & SSE Executive Education (https://www.hankensse.fi/), where he helps organisations navigate complex change and drive sustainable growth.
Combining his Master's degree in Business Administration and Design Business Management with his consulting experience, Isto has founded Growth Discovery (https://www.growthdiscovery.io/). This venture leverages scientifically-backed methods for growth, focusing on Tiny Influence Tweaks for Mighty Business Results or TIMBR. By going to https://www.growthdiscovery.io/TIMBR/, you can claim your "TIMBR" book bonus.
Isto's work currently spans the Western world, reaching from North America to the UK, and Northern Europe. His mission is to "Happily Influence People, " whether working with management teams seeking strategic direction, sales organisations aiming to boost commercial results, or customer engagement operations striving for exceptional experiences. In each case, it is the human side of change that directs his work.
As a Finnish citizen, Isto is keenly connected to his roots. He enjoys sauna relaxation and gaining energy from the beautiful Finnish forests and lakes. Isto appreciates modern art, design and architecture, but most of all, he loves and is supported by his family of six. You can connect with Isto on LinkedIn at https://www.linkedin.com/in/ifelin/. Just drop a note that you read this book and you'll be sent a nice surprise.