Guerrilla Advertising

Name: Guerrilla Advertising
Price: 9.99 EUR
Author: Jay Conrad Levinson
ISBN: 9780547347752

Edition en anglais

Jay Conrad Levinson

Harper Business
Paru le : 08/06/1994

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense... > Lire la suite

9,99 €

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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

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Date de parution : 08/06/1994
Editeur : Harper Business
ISBN : 0-547-34775-8
EAN : 9780547347752
Format : ePub
Nb. de pages : 304 pages

Caractéristiques du format ePub
- Pages : 304
- Protection num. : Contenu protégé

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Biographie de Jay Conrad Levinson

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.