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For the Culture - The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

Edition en anglais

  • Macmillan Business

  • Paru le : 11/05/2023
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be .
20,99 €
E-book - ePub
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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be .

Fiche technique

  • Date de parution : 11/05/2023
  • Editeur : Macmillan Business
  • ISBN : 978-1-0350-2004-1
  • EAN : 9781035020041
  • Format : ePub
  • Caractéristiques du format ePub
    • Protection num. : Contenu protégé

À propos de l'auteur

Biographie de Marcus Collins

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement.
He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business.

For the Culture - The Power Behind the World's Most Successful Brands, from Apple to Beyoncé est également présent dans les rayons

Marcus Collins - For the Culture - The Power Behind the World's Most Successful Brands, from Apple to Beyoncé.
For the Culture. The Power Behind the World's...
20,99 €
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