Export Savvy: From Basics to Strategy

Export Savvy is a comprehensive book that fills in the gaps left by other books on this subject.  While these books concentrate on the mundane tools and techniques of exporting, Export Savvy relates the export experience to the totality of the commercial experience.  The "foreignness" of exporting is framed in familiar notions enabling you to conceive and create an export program that is uniquely your own.  In simple language this innovative book breaks exporting down into ten easy to understand elements:  the economics perspective, influence of governments, tariffs and other impediments, foreign currencies, payments and collections, logistics, national security and foreign policy controls, marketing and sales, legal environment and concerns, and cultural considerations.   In summary, Export Savvy explains export management in its full context, from the concepts of international trade to the key elements that govern its conduct.  It offers an unusual global perspective along with strategic advice to maximize any company's potential in international markets.