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Le nouveau livre en format poche de Virginie Grimaldi
8,90€
Consumerology - The Truth about Consumers and the Psychology of Shopping
Edition en anglais
3,99 €
E-book - ePub
Résumé
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Fiche technique
- Date de parution : 23/01/2013
- Editeur : John Murray Business
- ISBN : 978-1-85788-923-9
- EAN : 9781857889239
- Format : ePub
- Caractéristiques du format ePub
- Protection num. : Contenu protégé
À propos de l'auteur
Biographie de Philip Graves
Philip Graves is a consumer behaviour consultant, author and speaker, and he has been described as one of the world s leading consumer behaviour experts (Kevin Hogan). Through his consultancy, he has advised numerous businesses, including Sky, ITV, HSBC, BBC, Lloyds Banking Group, and Virgin Media. In addition, he has spoken to audiences around the world, including the UK Cabinet Office, the European Union Consumer Affairs Unit, The Royal Agricultural Society, BBC Radio 5 Live, BBC Radio Scotland, and America s Morning News.He currently writes a column on consumer psychology for the Chartered Institute of Marketing s magazine. Alongside his own business, Shift Consultancy, Philip is an associate of Frontier Economics. See his website at www.philipgraves.net
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