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Ametora - How Japan Saved American Style

Edition en anglais

W. David Marx

  • Basic Books

  • Paru le : 30/11/2015
The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these... > Lire la suite
16,99 €
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The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora, or "American traditional"-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital.
This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W.
David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

Fiche technique

  • Date de parution : 30/11/2015
  • Editeur : Basic Books
  • ISBN : 978-0-465-07387-0
  • EAN : 9780465073870
  • Format : ePub
  • Nb. de pages : 296 pages
  • Caractéristiques du format ePub
    • Pages : 296
    • Protection num. : Contenu protégé

Ametora - How Japan Saved American Style est également présent dans les rayons

W. David Marx - Ametora - How Japan Saved American Style.
Ametora. How Japan Saved American Style
W. David Marx
16,99 €
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